Nuheara (NUH) is an upcoming company on the micro cap ASX landscape, which is focused in the realm of wearable technology. More specifically, Nuheara manufactures hearing augmentation devices. In 2016, the company released IQBuds, a game-changing product, allowing every day users to augment any hearing situation, whether it be zoning conversations in a noisy café, making phone calls, watching TV or simply listening to wireless music during exercise. This year, they released a new product; IQBuds Boost, which has extended the features of the IQBuds, to include EarID, a way for consumers to complete their own hearing assessment, to calibrate their IQBuds to their own hearing needs, all controlled via a smart phone. These revolutionary devices sync with a mobile app, which makes their products highly accessible and affordable to anyone with a mild hearing loss or other specific hearing needs.
Later this year, Nuheara will also release their version of noise cancelling headphones, in the form of wireless ear buds, called LiveIQ. Nuheara have been very busy establishing retail networks, and have secured themselves a place in the Australian Government $539M Hearing Services Program. This is a company that is fundamentally, very strong. I invested in this company earlier this year, and have been watching a steady stream of very positive announcements in this time. I believe this is a great company to hold in the longer term and look forward to their innovative technology becoming a new norm in not only hearing augmentation, but also general music consumption, where consumers who would traditionally use headphones will see great benefits with these products. This has been heavily traded, however, I feel that patience is definitely the key here.
Please note: this is not financial advice, but rather a personal opinion.
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